There's a troubling trend over the past few years where new companies try to win the consumer race by showing up at the finish line without having run the track first. What I mean by that is, more than ever, folks are attempting to profit off of the familiarity of somebody else's creation. It happened with Kayla Newman's beautiful invention of the phrase "on fleek." It happened with a wedding company that decided Beyonce's name wasn't actually hers (they were wrong about that), and now, a new company is trying to profit off of the hard work of one of our favorite seasonings.
Via Kitchn | Inspiring cooks, nourishing homes https://ift.tt/2iWjtBO
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